"mist." is a concept store that created to provide unique shopping experience in Armenia. We are going to offer a carefully curated selection of unique pieces both well-known and new designers. So far, we started with an online store and a modest selection of shoes, but we plan to provide clothes and accessories as well. Offline store will be opened by the end of the year.

Everything in our store is authentic and original. We really believe that style is a form of self-expression."mist." is created for people to make a statement through fashion.